Gucci Bloom EDP

The first full-fledged perfume developed under Alessandro Michele's creative vision, this fragrance was designed to celebrate the authenticity, vitality and diversity of women, blossoming in a natural, expressive and individual way. Composed by master perfumer Alberto Morillas under the aegis of the House's creative director, Gucci Bloom was created to bloom, as its name suggests, capturing the intoxicating scent of a lush, flower-filled garden. Tuberose and jasmine mingle with Quisqualis indica, a unique flower discovered in southern India and used for the first time in perfumery to bring to life an intense fragrance that immediately transports the wearer to an imaginary garden. The perfume is housed in a lacquered bottle, reminiscent of porcelain, with vintage powdery pink nuances and adorned with a Gucci label. #InBloom